CASE STUDY
Snowy Monaro Regional Council: Transforming Tourism with Data
Challenge: Disparate and Delayed Visitor Data
Snowy Monaro Regional Council faced significant challenges with its tourism data management. Its existing system was plagued by fragmented visitor data scattered across multiple sources and subscriptions, resulting in delayed and sometimes unreliable data. The lack of timely local visitor information further complicated its ability to make informed decisions and strategise effectively.
Solution: AVARI Insights - A Unified Data Platform
To address these challenges, Snowy Monaro Regional Council partnered with AVARI INSIGHTS to develop a comprehensive solution to centralise and streamline visitor data. The project commenced with a thorough data discovery process to better understand Australia's existing data landscape. From these insights, Arrochar designed and implemented a Minimal Viable Product (MVP) in the form of a sophisticated analytics dashboard.
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This dashboard, developed using Microsoft Technologies, activated existing data and incorporated additional data sets discovered during the initial phase. The platform was enhanced with custom APIs and integrations for continuous data ingestion and featured advanced data storage and handling capabilities and high-level security services.
Outcomes: Enhanced Data-Driven Decision Making
​The deployment of the AVARI Insights' data platform has revolutionised how Snowy Monaro Regional Council manages visitor data:
Centralised Data Repository
All visitor data is now accessible on a single platform, enriched regularly through APIs and paid data partner data agreements.
Local Data Collection
Integration with Internet of Things (IoT) sensors allows for collecting real-time local data, filling significant gaps in local tourism-related information.
Smart Cities Strategy
Lays a foundational framework for future smart city initiatives, enhancing the council's capability to manage and utilise data effectively.
Strategic Advantages
Empower the council to independently develop local strategies and policies, reducing reliance on external consultants.
Improves the quality of grant applications by providing robust data support.
Enhances operational decision-making through access to emerging trends and evidence.
Increases understanding of visitor patterns to local tourism attractions, aiding in more targeted visitor management and service provision.
WHY IT MATTERS
The AVARI INSIGHTS data platform has streamlined data management processes and significantly reduced costs associated with data handling. The council can now quickly compare tourism metrics with other key areas without sifting through various sources, enabling faster and more effective decision-making. This transformation has provided the council with a powerful tool to enhance visitor experience, optimise operational strategies, and bolster tourism sustainably.
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Snowy Monaro Regional Council's journey with the AVARI INSIGHTS platform exemplifies the power of data in transforming public sector operations and service delivery, setting a benchmark for data-driven governance in the local visitor economy.
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